This article was originally published here.
To make sure that you don’t look for the sure-shot template that won’t land on spam or will have high CTR or will be answered, I’d like to declare it right here so I don’t waste your time. This is not a post about the content of an email or when and how should send it.
This is about who do you send it to!
First, I’d like to ask you a question. Do you send an email to a person or the email addresses that you have? If you feel that you’re sending a campaign to those email addresses, my sincere good luck wishes for your email marketing. That should cover how to send an email. Now…
Are you the right audience for this post
Now, if you are into B2C products that will be rather easy, create lookalike audiences on your Facebook and launch your ads. Many would even suggest running a video ad about your product. And on the second phase run re-targeting ads with discounts or offers whatever Woos the customer. Further, if you want to pursue email marketing for B2C that is great. Just keep it at the personal level, talk to a human and you’ll do just great.
This is a tried strategy for the B2C, but what about B2B, you need to get it professionally done, get the deal done, and have a record of it.
The first dip into sending emails to people
I believe that you are looking to promote your business through email marketing. Can you answer this question with a “Yes”… Did you define your potential audience? Great!
Now, you take a look at your audiences, mostly those companies that would be interested in your products. What do you see in them, when you look at those company profiles? Do you find any reason that they would/should be interested in your product/service? If you can find that, it is great, if not you may need to change your Unique Selling Proposition or change the product positioning or do some of those marketing hacks.
Ahh the marketing hack… that is one interesting thing you could do.
- Create a list of those potential B2B clients so you can keep everything organized and have a working action plan.
- Next, take a look into the person who has direct influence or authority over making decisions that is beneficial for your company.
- If you can’t find that person through the company website, use tools like LinkedIn Navigator, hunter.io, ZoomInfo, or such. You can even hire a freelancer for your lead generation task (from company leads to email addresses)
- Next, take a look into their professional life, what type of work they are involved in, who do they deal with on a daily basis, and mainly the type of lingo they use.
- Now, you can add them up in your social media like LinkedIn and approach with a hello to move on to can I send you a proposal.
- Finally set up your email campaign with those contacts who may know you already through your social campaign, they are more likely to interact with you through emails now.
Make sure that you can start with a hello on social media but keep it professional in the emails. And never ever spam.
Furthermore, my closing line… please share it with those who would find this useful or have the authority to use it… add your own version of this message in your email campaign.
Now, if you want to take a short-cut and use the tried and tested templates, you can find them here on Amazon.
Signing out…
Peace!
